Once your content has been produced and integrated, how do you optimize its delivery?
A wide delivery of your content will greatly contribute to your Content Marketing strategy's success. Here are the key Web and traditional delivery channels that can optimize the reach of your content:
Through our Information Centre, points 1 and 2 are almost automatic. A computer and some printed content at reception will interest your visitors (point 3). Our offering includes Web and print media relations (points 4, 5 and 6). We also have extensive experience in the production of print materials (point 7). Your employees and partners will tell your clients about your content (point 8) and subscribers to your Information Centre will transfer content of interest to their friends and acquaintances (point 9).
To maximize your return on investment (ROI), the delivery channels must be carefully selected based on the characteristics of your industry, your clients, your operations and your resources.
Keeping Up the Dialogue
The dialogue must be kept up to truly connect with your target audience. For instance, comments and emails must be carefully acknowledged and answered.