A client’s average acquisition cost, all industries combined, is between $7 and $10 for all search engines, compared with mail ($60-80) and the Yellow Pages ($15-25).
Source : Piper Jaffray - 2006

85% of American consumers rate Word of Month as the most credible form of publicity.
Source : Wall Street Journal

We are exposed to 3,000 marketing messages a day. It is therefore not surprising that it takes 100 telephone calls to obtain a single sales meeting. The Internet can be used to attract and inform potential clients, enabling representatives to further focus on converting prospects into clients.
Source: Sirius Decisions

62% of visitors leave a website that does not catch their attention after 8 to 12 seconds.

71% of Quebec adults (77% of Montrealers) regularly surf the Web,
and 26% regularly consult blogs.
Source: CEFRIO 2008
 

Increasing your visibility, raising your profile and growing your sales via the Web are objectives that can be readily achieved. The Internet enables any business, regardless of its size, to reach literally thousands of potential clients and to position itself to succeed, without any need for a costly infrastructure or significant marketing expenses. To do so, you have to draw up an effective strategy, develop the appropriate tools and carefully implement them. There are countless opportunities and just as many potential outcomes. POD Media can help.

POD Media can produce many Internet tools that will enable you to enhance your communication with your current clientele and/or attract and convert new clients. The tools listed below can easily integrate your Web presentation, which will in turn optimize its dissemination. Our overall offering is integrated: we propose to produce your Web presentation and design the tools to optimize its dissemination.

Tools/Content

  • writing/revision/layout of high-impact content:
      • online articles
      • press releases
      • blogs
      • white papers
      • case studies
      • news bulletins
      • linkBait 
      • emails
  • PODcast
  • clients’ audio testimonials

Marketing/dissemination

  • targeted media list
  • online and traditional public relations
  • viral marketing (through your clients’ friends and acquaintances)
  • organic and pay-per-click search marketing (by a partner)
  • email campaign
  • bloggers relations 
  • Web press room

 
To obtain more information, consult our proposed Procedure. We also invite you to consult our blog. Click on the item of your choice to access the different posts:

 

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