Approach

Knowledge Management is not limited to producing and integrating information. Strategic subjects and information sources must be clearly identified so as to provide employees with truly useful information. The preparatory phase is therefore critical to the success of such an initiative. Also, employees must be motivated and often encouraged to identify relevant topics, get involved in building messages and comment on posted content. Finally, various performance indicators must be assessed occasionally to adjust the aim and optimize the benefits.

Preparatory Phase Identifying the Following Elements:
▪ Objectives
▪ Target employees
▪ Strategic information for the company’s success
▪ Appropriate keywords
▪ Actions sought by employees
▪ Available content
▪ Resource people
▪ Appropriate communications tools
▪ Creation process (internal or external)
▪ Production schedule
▪ Budget

Step 1 – Production
▪ Texts
▪ Podcasts
▪ Web presentations
▪ Videos

Step 2 – Integration
▪ Microsite/Information Centre
▪ Website

Step 3 – Delivery
▪ Delivery channels and schedule
▪ Assignment of tasks and responsibilities
▪ Implementation

Keeping Up the Dialogue
The dialogue must be kept up to truly connect with employees. For instance, comments and emails must be carefully acknowledged and answered.
 
Performance Evaluation
▪ Number of visitors
▪ Consultation time
▪ Average number of pages consulted
▪ Revisit frequency
▪ Content appraisal
▪ Comments, emails and calls
▪ Productivity…